Research On Business Mode Of The Fresh Agricultural Products E-Commerce

With the rapid development of mobile Internet,China's e-commerce has entered an unprecedented stage of development.As an integral part of e-commerce,fresh e-commerce has only attracted people's attention and development in recent years.However,due to the traditional B2 B,B2C e-commerce model and the characteristics of agricultural products,many fresh agricultural products e-commerce companies have failed.With the introduction of the O2 O model for online and offline communication,fresh agricultural product e-commerce has once again been energized.At the same time,The C2 B model which is emphasizing the customized is also considered to be one of the ways to solve the difficult circulation of agricultural products.This article elaborates on the connotation and characteristics of fresh produce,the connotation of fresh e-commerce,and the e-commerce model,and reviews domestic and international research on fresh e-commerce models,and the current status of domestic fresh produce circulation,and the mainstream The e-commerce model was analyzed,focusing on the current popular O2 O model and C2 B model.As a aged state-owned enterprise,C company also started to develop fresh e-commerce in order to adapt to the trend of modern e-commerce economic development.This article through the development status of C company fresh electricity supplier,using SWOT analysis method to analyze the predicament of C company,find out the existing problems,and provide advice for the development of C company fresh electricity supplier model: by changing C company The fresh e-commerce model focuses on enhancing the offline experience with the O2 O model,enhancing the C2 B model with personalized customization,optimizing the logistics system,improving the product structure,and cooperating with the farmer's market.