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Research On Profit Model Of Fresh Agricultural Products E-Commerce Company,Lohas World

Posted on:2019-03-09Degree:MasterType:Thesis
Country:ChinaCandidate:L Y JiangFull Text:PDF
GTID:2359330545486207Subject:Accounting
Abstract/Summary:PDF Full Text Request
In recent years,with the rapid development of the Internet,the electronic commerce model has ushered in the period of gold development,and the areas involved are also expanding,among which fresh agricultural products are the most rapid growth areas in recent years.In 2017,the scale of China's fresh electricity business reached 139 billion 130 million yuan,an increase of 59.7% over the same period last year.Fresh agricultural products have a broad prospects for development,but according to a group of data from the China Electronic Commerce Research Center(100EC.CN)-more than 4000 of the fresh electricity suppliers,4% flat,95% losses,and only 1% to achieve profit.How to participate in achieving profits and achieve long-term,stable and healthy development of enterprises has brought difficulties to business operators.In January 2018,the Minister of agriculture,Han Changfu,pointed out that "the exploration of the business model of agricultural products,the mechanism of price formation,the valueadded of the industrial chain and the innovation of technology,and so on,was very meaningful" at the big data Forum on agricultural products.The company is a fresh agricultural product company,which is in the rapid development stage.Since its establishme nt in 2013,the company has been concentrating on the field of fresh agricultural products and ecommerce.It is a representative growth type of fresh agricultural products company.The core of profit mode is value creation,which is a way to get profits.From the point of finding problems and solving problems,this paper combines theory with practice,takes the profit model of the company as the research object,analyzes the factors of the company's profit model and evaluates its financial effect,so as to find the problems existing in the current profit model of the company.In view of these problems,through linear correlation analysis and multiple regression analysis,we find out the contribution degree of the related indexes of the company's profit model to the profit,and take this as the breakthrough point,and put forward reasonable suggestions for the improvement of the company's profit model,hoping to help the future development of the company,and also to other fresh agricultural products.The company will provide a reference for companies who want to enter the field of fresh agricultural products.
Keywords/Search Tags:Fresh agricultural products e-commerce, Fresh electricity business, Profit model, financial evaluation
PDF Full Text Request
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