Application Of STP Marketing Strategy On The Endowment Real Estate Market

The present era is full of opportunities and challenges.With the globalization of economy and trade and the rapid development of information technology,the competition of human resources has become extremely fierce.As the human resource is directly related to the development and vitality of the enterprise,the competition of enterprises is actually a competition for talents.As the first link in the enterprise human resource management,recruitment is not only an important channel for the enterprise to supplement the fresh strength and to obtain the outstanding talents,but also determines whether the enterprise can establish a scientific and effective human resource management system,and thus win and maintain the competitiveness of the enterprise.Recruitment is also the premise and foundation for the development of enterprises.It is also a powerful weapon for building the competitiveness of enterprises.It will lay the foundation for the development and management of human resources.From the present situation,the lack of some professional talents and high quality personnel related to the communication industry has become an indisputable fact,and the competition between enterprises and enterprises is in the final analysis the competition between people and people.Therefore,it is necessary to discuss the optimization plan of recruitment and improve the performance of recruitment.The important theoretical and practical significance.Taking AMS company as an example,this paper analyzes employee recruitment problems in detail.This paper makes a brief introduction to AMS company and its organizational structure,and analyses the composition ratio and recruitment characteristics of the existing staff team of AMS company.It focuses on the status quo of the recruitment of AMS company and the result of the questionnaire survey,and analyzes the main problems in the recruitment process of the AMS company in the recruitment channels.Three aspects:the recruitment process and the recruitment evaluation.Lack of corresponding strategic guidance in the specific recruitment,lack of a clear definition of "talent" in recruitment,lack of detailed instructions in the recruitment process,no optimization of existing recruitment channels,lack of professionalization in the recruitment process,no unified interview criteria,lack of background investigation on key posts,And there is not a series of problems such as assessment and follow-up after recruitment.In order to solve the above problems,AMS company should define the "talent",formulate detailed work analysis and detailed job instructions,optimize the existing recruitment channels,adopt effective preliminary and re examination processes,improve the professionalization of the recruitment,strengthen the importance of the background investigation,and carry out the post recruitment.Evaluate and follow up work,and make scientific planning and Implementation for recruitment problems of AMS company.This paper has a direct application to the optimization of the employee recruitment program of AMS company,and can provide a reference value for the similar nature of the domestic enterprises in the recruitment of employees,and has a positive reference.reference.