Research On The Development Of Brand Discount Store In China

With the improvement of the social and economic level,the retail business has become the new darling of the current era.Brand discount stores are also an important branch of the retail business.Brand discount stores are hot industries that are concerned by the current era.Many countries have already operated brand discount stores into urbanized discount villages.China is also highly concerned about the status of brand discount stores.As a country with a large population of consumers,consumer satisfaction with shopping experience has a profound influence on the development of brand discount stores.Although the scale of development of Chinese brand discount stores has expanded,they still face some difficulties in development.Therefore,the study of brand discount store development is very important.The paper is roughly divided into six parts.The first part elaborates the research significance and research purpose of the paper according to the origin of the topic and the social background,combs the context of the paper,and gives the reader a clear framework of the article.In the second part,the thesis uses scale economy theory,retail rotation theory,marketing combination theory,market positioning theory and consumer behavior theory to provide a theoretical basis for the development of brand discount stores.At the same time,the thesis expounds the development of the brand discount store format,summarizes the concept of the brand discount store format using the induction method,and interprets the main connotation of the word f"development" and defines the research scope of the paper.In the third part,the paper uses quantitative analysis and induction analysis to analyze the structure,scale and management of brand discount store format development,summarizes the status quo of the development of brand discount stores and existing problems.In the fourth part,combining with the problems existing in the brand discount store format,we analyze the influence factors of the development from two aspects of internal and external environment.The paper quantified the influencing factors of brand discount store format,and used Eviews8.0 softvware to conduct multiple linear regression analysis on the factors that affect the development of brand discount stores and the sales of brand discount stores.The paper uses ADF unit root to test the stability of variables,uses Granger test to test the causal relationship between variables,and draws the relationship between the influencing factors and the sales of brand discount stores.In the fifth part,the paper uses comparative analysis to compare the brand discount store format with other formats under the retail format,and draws conclusions about the advantages and disadvantages of the brand discount store compared to other formats.Measures as a supplementary pad.In the sixth part,based on the related theories,empirical analysis results,comparative analysis conclusions and status quo of brand discount store industry development,the countermeasures and suggestions for the development of brand discount store formats are proposed from the micro and macro perspectives.The study of the paper can provide a basis for the orderly development of Chinese brand discount stores,which will help improve the operating performance of Chinese brand discount stores,facilitate the transformation and upgrading of China's retail formats,and provide new ideas for the development of physical retail industries.It will help stimulate the level of the national economy in the region.