Research On The Development Of Retail Formats In China Based On SCP Analysis

The retail industry is an important part of a country’s economy in the terminal process of the circulation. It is the link between producers and consumers and has a strong guidance to production and consumption. The retail industry has a special role of since it not only determines on economic operation, but also closely links with people’s daily life. With the globalization of the economic and the advent of information technology times, China’s retail industry has been developing rapidly, and the rapid development of retail industry is mainly due to the continuous innovation and improvement of retail industry. In China the traditional retail format are transforming. The new formats of retail industry are constantly emerging. These trends make the retail format structure in China changing greatly.So how to develop China’s retail industry formats is a problem that should be solved. The purpose of writing is to analysis our country retail formats at present using the SCP analysis which is the classic analysis of industrial organization and then make suggestions to the development of retail business.After the retail business concepts and theories are being introduced and the method of SCP analysis knowledge are discussed, the corresponding indicators which mainly involves the analysis index concentrated market structure analysis and the calculation formula of market performance margins index are described. And then discusses the current development of major retail formats and its status and analyzes the market structure,market behavior and market performances of China’s retail industry with SCP. By the end, the retail development in developed countries as American and Japanese retail industry formats development process and the experiences of the development process of American and Japanese retail industry formats are introduced.According to the current situations of retail formats present. Suggestions about the development of China’s retail industry formats are proposed, such as the reasonable adjustment on the format structure, reasonable planning layouts of retail industry formats.the improvement of innovation ability and specific suggestions on the Chinese government and enterprises how to play their role.