Empirical Research On The Impact Of On Financial Performance Of E-commerce Listed Companies

In recent years,the rapid development of Internet has promoted the wide application of e-commerce in enterprises.Electronic commerce has been more concerned about listed companies,"13th Five-Year" development plan will be the development of e-commerce as an important goal of the economic development of our country,"the State Council on promoting"Internet plus "action guidance" also made clear the development of e-commerce in China and the development direction of the special action,more One step shows the trend of the development of e-commerce.As an emerging,developing and prosperous emerging industry,e-commerce enterprises are different from the general traditional enterprise development model.The explosive development of e-commerce and the importance of enterprise financial performance evaluation have also made the financial performance of the e-business listed companies.The study of influencing factors is becoming more and more necessary.By combing the domestic and foreign scholars' research on the influencing factors of financial performance,the criteria for the selection of financial performance evaluation indexes and the relevant literature of the evaluation methods,this paper selects four aspects of the selection of the financial performance evaluation indexes of the e-business listed companies,including the financial performance index and the asset camp.Transport status index,Solvency Index and development capability index.Using Execl to integrate the original data and using SPSS 21 software and principal component analysis to get the comprehensive score of financial performance,it can be used as the explanatory variable.In addition,through the literature research method,the factors affecting the financial performance of listed companies are analyzed from two aspects of the internal and external aspects.The external aspects of the government related policies and the economic environment are selected as explanatory variables,and the internal aspects of the ownership structure,independent directors,innovation ability and company scale as explanatory variables,and then the following.Multiple linear regression analysis was carried out,and regression analysis was used to verify the hypotheses put forward in the paper.On the basis of this empirical analysis,from the two aspects of internal and external,the paper puts forward constructive suggestions for effectively improving the financial performance of e-commerce listed companies.