Research On Marketing Strategy Of TaiYuan Mobile Company College Town

The government of taiyuan has merged various colleges and universities into the same regional planning as the university town,and the high concentration of the market has resulted in the fierce competition among the communication operators for market share.Taiyuan mobile company's marketing performance of colleges and universities are among the best in wanda group,studies how taiyuan mobile company in university city of the whole province 1/2 capacity of colleges and universities do ninety percent market share,the company internal learning communication and marketing planning has an important guiding role in the future.This paper takes taiyuan mobile company as an object and USES the theory of marketing strategy to study its marketing strategy in college town.The thesis first elaborates the concept and theory of marketing strategy;Secondly,the internal and external marketing environment of taiyuan mobile company is analyzed.On the basis of external macro marketing environment and micro marketing environment analysis,the environmental opportunities and threats facing the company are summarized.Based on the internal marketing environment analysis,the company's internal advantages and disadvantages are summarized.Then,it analyzes the marketing strategy of taiyuan mobile company in university town and finds out the existing problems.On this basis,aiming at the existing problems,the university city was further subdivided in order to facilitate the implementation of the differentiated marketing strategy of taiyuan mobile company.Secondly,in view of the university city of taiyuan mobile company marketing strategy from product strategy,price strategy,promotion strategy and distribution strategy,personnel strategy,process and tangible demonstration in seven aspects put forward the improvement Suggestions.Thesis research,aimed at taiyuan mobile company provides the theory basis for marketing practice in the university town,and hope to in other similar on the market for mobile marketing practice has a certain reference significance.