Research On Marketing Strategy Of DL City Mobile Company

In recent years,the rapid development of the communication industry,from the first generation of mobile communication technology to the current 4G era,has experienced voice calls and text messages mainly to the current flow operation,the current issue of 5G commercial license means that we are moving toward the era of 5G Internet of everything.In the process of rapid development of the communication industry,the competition in the communication market is increasingly intensified,and the communication market of college students,as an important market segment,has a young and vigorous consumer group,the three major operators have been competing for college users,in the college student market competition has entered a white-hot stage.Combining with DL,the present situation of the company,with the method of actual survey into the city’s colleges and universities,to understand fully the college students’ market survey,combined with theoretical knowledge,using PEST analysis,SWOT,STP analysis of current college students is a detailed analysis of the market,for college students of the existing market marketing cost is high,the students broadband accounts for less than low,customers into the hall,direct selling team stability problem,the marketing strategy of the college students’ market from product,price,channel,promotion four dimensions marketing strategy design is put forward.Create online brand zone,campus broadband integration development,use hot holidays to carry out the go out marketing,online channel development,business hall new retail model transformation,direct sales channels to provide students with a sense of belonging and trust.Finally,combined with the above research and analysis,we can guarantee the marketing strategy of DL city mobile company for college students,so as to achieve the healthier development of DL city mobile company’s college students market.Finally,through the comprehensive consideration of service guarantee,basic network guarantee,personnel guarantee and marketing ability guarantee,it is hoped to promote the marketing of DL city mobile company’s college students in the future,which has certain guiding significance for the future development of the enterprise.