Research On Marketing Practice Of Consumer Education In YK Food Marketing Company

Consumer education through certain means,the company,products,services,policies,strategies and other consumer expectations to accurately understand the information passed to consumers,and access to their recognition process.Consumer education can be used to create loyal customers and make a big return on investment for new products or new service offerings.YK food marketing company as one of China's largest grain and oil marketing enterprises,after 20 years of continuous development,currently in the country with a certain brand awareness and influence.However,the barriers to access to grain and oil industry is low,the brand variety,quality uneven.With the intensification of market competition and the trend of homogenization of products become increasingly obvious,how can stand out in many competitive brands,to obtain consumer trust and love,and cultivate a high loyalty of the consumer groups,recognized and willing to many times Purchase products,and the company's brand savings a certain reputation,which makes the company to maintain the leading edge,has been the focus of YK's marketing.Since 2010,the company realized that the mere form of "advertising + distribution +promotion" is no longer applicable to the company's product promotion and brand building,but also recognize the need to introduce consumer education in marketing,and the establishment of specialized departments An attempt to conduct consumer education.In recent years,consumer education marketing practice,along with the existing model of mature and stable,on the one hand to cultivate the consumer's knowledge and purchasing power of goods,increase brand influence and continue to drive the terminal sales,on the other hand consumers Education has entered a bottleneck,the consumer part of the marketing content and the way was tired trend,the role of existing marketing methods gradually decline,the need for existing consumer education marketing for further innovation,or to explore new consumer education Marketing.This paper aims to analyze the necessity of introducing consumer education in marketing by analyzing the recent situation of YK food marketing company,and analyze the practice and development of YK's existing consumer education marketing to find out the crux of the bottleneck problem And to develop solutions to the existing content and methods of innovation after the integration analysis and further optimization,and the new marketing methods to explore and feasibility analysis.