The Study On Synergetic Development In Financial Evaluation Of 'Offline To Online' In BBG

With the development of Internet,E-retailing in our country has been developed very fast.Cause of the rapid development of E-commerce,there is the enormous changes with both of the habits and preference when consumer buy some goods,as broken the retailing market balance as well.Some traditional retailing enterprise whom recognized the Internet's power began to reform their business model:O2O model.But nowadays,E-retailing is too obscurity to traditional retailing enterprise,in that they cannot afford E-commerce affairs well.Result in the slowly progress of O2O and low market share of traditional retailing enterprise.But the two business channel of O2O are not separate,there have something in common,so play a role of business channel collaboration are no doubt to enhance enterprise performance.We found the collaboration of business channel are exist by research in libraries.We do research of BBG group's 020 model and analysis the development trouble form three parts:Product,Price and Promotion.We found that BBG group will meet:(1)Mental conflicts,process conflicts and safeguard conflicts,(2)Different price between offline and online cannot enhance enterprise performance in essential,(3)Illogicality sales promotion maybe damage the group label.Then,we evaluate the BBG group form two parts:From non-financial perspective,we propose some improvement suggestion by contrast BBG group with Suning;from financial perspective,we use DuPont Analysis to assess the financial index.