Industrial And Commercial Bank Of HN Branch Of Small And Medium-sized Enterprises Credit Business Marketing Strategy Research

In recent years,the rapid economic development in our country,the status of small and medium-sized enterprises in China's economic development.Recently for a period of time,the state has attached great importance to the development of small and medium-sized enterprises,and formulated the related aspects such as taxation,finance,system measures conducive to the development of small and medium-sized enterprises.From the point of view of icbc branch of HN,promote the development of small and medium-sized enterprises(smes)was the key to keep the bank sustainable development.In the province,the industrial and commercial bank of the small and medium-sized enterprise credit business development momentum is swift and violent,not so,speed up promote the development of icbc HN branch of the small and medium-sized enterprise credit business has become the total weight of icbc branch of HN development.This thesis mainly use the market marketing related theory,combining the actual situation,the icbc branch of HN in the development of small and medium-sized enterprise credit business system is analyzed,and the problems faced in the paper will use a variety of management theory in view of the industrial and commercial bank of HN branch credit business aspects are fully analyzed.In view of the company is now in the external environment and internal conditions and the combination of the company currently has competitive advantage,and systems of extracting company needed for the future development of small and medium-sized enterprise credit business strategy choice.Research papers for icbc HN branch established the development strategy of small and medium-sized enterprise credit business development,the main purpose is to HN branch of icbc find its way to the development of an effective credit business,in order to promote HN branch of icbc the rapid development of small and medium-sized enterprise credit business put forward the corresponding opinions and Suggestions.