Study On The Operation Mode Of Commercial Real Estate Life

After the reform and opening up of the new China,the development of the national commercial economy has attracted worldwide attention,especially the development of China's urbanization,the speed is extremely alarming,led the development of commercial real estate in China,while commercial real estate in the rapid development process,A lot of problems,which seriously hindered the healthy development of commercial real estate,through the commercial real estate life development business model to study the current problem to provide a new breakthrough point.First of all,this article through the introduction of the research background and the analysis of literature at home and abroad,summed up the domestic scholars in the study of commercial real estate theory,there is still a lack of mature research conclusions,but the domestic scholars put forward the views,The development of capital market and the future development trend of real estate market more fit,through in-depth and comprehensive analysis of domestic scholars on commercial real estate research conclusions,the development of domestic commercial real estate has practical value.Secondly,through the summary of commercial real estate and its development and operation mode,this paper analyzes the existing commercial real estate development and operation mode from the perspective of the classification of commercial real estate and the characteristics of commercial real estate,that is,the sale of property rights and the sale of property rights in two ways.Through comparative analysis,it is found that commercial real estate can only continue to play the commercial value by adopting the mode of not selling property right.Thirdly,through the analysis of the existing status of commercial real estate,including commercial real estate development,commercial real estate financing mode,commercial real estate operation and management,analysis of commercial real estate existing problems,and for the corresponding issues to solve the problem for the follow-up Of the life cycle management to provide a good bedding.Finally,the construction of commercial real estate life cycle development mode of operation,including commercial real estate value chain integration and commercial real estate life cycle of all aspects of management,mainly:positioning analysis,planning and design analysis,financing analysis,marketing analysis,post operation and management analysis The And then use the empirical analysis method combined with the actual case to analyze the commercial real estate life cycle development mode of operation of the feasibility and rationality.