Research On Merchant Satisfaction Of Function Establishment In Wan Bang Agricultural Products Wholesale Market

This paper is based on the construction of good partnership between the merchants and the wholesale market of agricultural products.In the current background,through the review and summary of the existing literature,we can consider whether the wholesale market of agricultural products can be further promoted at the same time.Then,the model of "the influencing factors of the evaluation system of agricultural products wholesale market" is constructed,and the theoretical analysis and empirical analysis are used to analyze the business satisfaction of the wholesale market and its willingness to continue in the market.This paper selects the largest wholesale market of agricultural products of the country as the research object for comprehensive analysis,finds out the influencing factors of accelerating the construction of agricultural products wholesale market and puts forward effective and pertinent suggestions to improve the cooperative contract relationship between merchant and wholesale market and promote the efficient development of the whole market.The reference of the benefit.On the basis of the achievements of previous studies,this paper,guided by the theory of customer satisfaction,the theory of mutual relationship and the conversion cost,uses the methods of combining descriptive statistics and empirical analysis,qualitative analysis and quantitative analysis,field investigation and so on.The study was done.On the basis of in-depth research on the basic situation of the market,the writing of this article is carried out in accordance with the idea of "the present situation of the development of the market-the construction of the index of satisfaction evaluation-Empirical Analysis-policy recommendations".The first part mainly introduces the research background,the literature review,the purpose and significance of the study,the content and the technical line,and the innovation of the research.The second part is the related concept and theoretical basis.The third part mainly introduces the development status of Wan Bang agricultural products wholesale market.The fourth part is on the basis of on-the-spot investigation of the wholesale market of the agricultural products of the rural areas,and has carried out a specific study on the satisfaction of the merchants and their willingness to continue to operate.The sixth part is the conclusion and Countermeasures of the research conclusion.Through the research,the merchants are satisfied with the market function,the distribution function of the goods and the extended service function of the market,but it is not satisfied with the price formation function of the market,and the related allocation of the service function of the market is not satisfied.Therefore,the following suggestions are drawn: first,to accelerate the promotion of modern trading methods;second,to improve the traffic environment around the market;third,increase the construction and improvement of infrastructure;fourth,use advanced logistics mode;fifth,enhance the overall market publicity;sixth,strengthen the market management service personnel training.In order to further promote the development of Wan Bang agricultural products wholesale market,...