Study On The Corporate Philanthropy Responsibility For Fengjin Company

As the economic power of enterprises increases,their influence in the fields of economy,society,science,culture and education is increasingly expanding.The position and role of enterprises in the society have undergone significant changes.The traditional management methods of profit-seeking enterprises no longer meet the expectation of enterprises in the modern society.The issue of corporate responsibility has drawn more and more attention.The fulfillment of corporate social responsibility has increasingly become the business strategy of enterprises.The diversification of business objectives,from shareholders to stakeholders,as the highest level of corporate social responsibility system is also an important component of the charitable responsibility of much attention.The undertaking of charity duty by enterprises helps to alleviate the social contradictions in the transitional period of our country and promote the social harmony and stability.At the same time,it enhances the enterprise's own image and brand influence,and thus transforms into the enterprise's moral capital and intangible assets,strengthens the enterprise's competitiveness in the market,Expand the economic interests of enterprises.At present,many problems such as low level of corporate philanthropy,single corporate philanthropy and lack of awareness of corporate philanthropy are all the problems our country's enterprises take on their charity responsibilities.which is far from the developed countries.Under this background,we carry out a special study on the philanthropic responsibilities of the Founders of Yantai Fengjin Group.This article is divided into six chapters.The first part of the article is the introduction,which mainly focuses on the research background,purpose and significance of the article,the present research situation at home and abroad,the method used the concrete content and the research frame.The second chapter analyzes the research on the charity's responsibility.The related concepts and the theoretical basis are elaborated.The third chapter describes in detail the status quo of the fulfillment of philanthropic responsibilities of the enterprises in Fengjin Group,emphatically introduces its abundance love online,Fengjin love restaurant,Fengjin College,Fengjin love supermarket,Fengjin Guoxue Schools and other influential charitable projects.The fourth chapter is the key research section of this article,which analyzes in depth the philanthropic responsibility behaviors of Fengjin Enterprises,and draws lessons from the philanthropic responsibility practice,the brand coordination,the public-private collaboration and the culture Integration and empathy can be valuable practical experiences of current enterprises in fulfilling their charity responsibilities.At the same time,they put forward the issue of the insufficiency of the system guarantee of abundance of gold,the imperfect evaluation system and the shortage of human resources.The last two The chapters put forward to strengthen corporate philanthropy from the perspective of sustainable development Management,implementation of enterprise performance evaluation charity,build personnel training system to ensure appropriate countermeasures to improve sustainable and healthy development,in order to alleviate the current Chinese enterprises,especially private enterprises are the responsibility of the plight of charitable provide a reference value.