Research On Corporate Entrepreneurial Process Driven By Middle And Grassroots Employees Of Internet Enterprises

Innovations in the Internet era often occur in unexpected markets.Following the past practice of relying solely on high-level decision makers to identify entrepreneurial opportunities and launch entrepreneurial projects will cause companies to lose a lot of development opportunities.It is increasingly necessary for the middle and grassroots employees to actively identify entrepreneurial opportunities and initiate company startup projects.Leading Internet companies such as Tencent,Alibaba,Baidu,etc.have become typical for many other companies to learn,and their entrepreneurial behavior led by middle and grassroots employees has typical characteristics and reference significance.Based on the relevant theories of the corporate entrepreneurship,this paper uses multi-case analysis methods to select the most representative Tencent,Baidu and Alibaba enterprises in the Internet industry as the research objects,and analyzes the entrepreneurial process of the company led by middle and grassroots employees.The case study found that the corporate entrepreneurial process led by middle and grassroots employees follows the logic of opportunity recognition,opportunity development,and opportunity value,including the perception and transmission of entrepreneurial opportunities,the legalization of entrepreneurial opportunities,team building and resource integration,market and product development,new business growth and promotion of corporate strategy updates and organizational changes,and other activities;case studies also found that the six unique management mechanisms that match the various entrepreneurial activity links are a powerful guarantee for the company's entrepreneurial success.These management mechanisms will create a good institutional environment for corporate entrepreneurs in Internet companies to create a good entrepreneurial atmosphere,and stimulate Chinese employees at the grassroots level to actively conduct corporate entrepreneurial activities.