Research On Agricultural Materials Supply Chain Coordination Considering The Improvement Of Logistics Service Quality

Improving the quality of logistics service is an inevitable choice for the development of agricultural material supply chain under the environment of electronic commerce,which requires the cooperation of all the participants.However,the agricultural enterprises lack the momentum and perspective from a strategic point of view.The agricultural enterprises can not see the impact of the improvement of logistics service quality on the demand for agricultural materials,plus the pressure of logistics service providers to survive is greater than the intrinsic impetus of improving service quality.It is difficult to improve the quality of logistics service.Although after improving the quality of logistics service,the market demand of agricultural products can be expanded,agricultural supply chain member enterprises still face the problem of whether the overall profit can be effectively increased.How to make the members of agricultural supply chain neither damage their own interests but also improve the logistics service quality of the whole agricultural material supply chain.It is the key to ensure the coordinated operation of agricultural material supply chain.On the basis of combing the research status of service quality and supply chain coordination management at home and abroad.According to supply chain coordination contract theory,based on the premise of improving the quality of logistics service,the system analysis of the behavior decision and coordination of agricultural material e-commerce platform and logistics service provider is carried out.Determine the main body of logistics service in agricultural supply chain and the operation process of logistics service.From the farmers,rural infrastructure,agricultural property and other aspects design the logistics service quality index system.By using fuzzy analytic hierarchy process(AHP),this paper analyzes farmers' concern about logistics service quality and the problems existing in existing logistics service,and points out the necessity of improving logistics service quality to agricultural supply chain.By using the game theory method,the quantitative analysis of the secondary agricultural supply chain composed of the agricultural material e-commerce platform and the logistics service provider is carried out.The changes of the main bodies of agricultural supply chain and the overall profit of agricultural material supply chain under centralized decision-making mode and decentralized decision mode are discussed respectively.Through the combination of benefit-cost sharing contract to coordinate the conflict of agricultural supply chain,and the use of numerical analysis to verify,and then draw a conclusion.Through the rational use of supply chain contract coordination mechanism.It can greatly improve the overall logistics service quality of agricultural supply chain,and change the profit mode of agricultural materials e-commerce platform and logistics service providers.At the same time,the total profit of agricultural supply chain reaches the optimal state under centralized decision.In addition,the establishment of a reasonable contractual relationship,from the perspective of long-term cooperation.It can fundamentally solve the problem of agricultural supply chain coordination and promote the stable development of agricultural material industry.