| Northeast China has nearly 1 million 30 thousand square kilometers Black Soil Zone,and the yield of typical crop in Black Soil Zone is about 10%of the crop yield in China.The use of chemical fertilizers is common in the Northeast Black Soil Zone,which has caused serious soil,water resources and air pollution and become the main causes of the agricultural non-point source pollution in China.Organic fertilizer,which will not only in crease production but will also avoid the impact on the surrounding environment and agricultural products,can improve the quality of agricultural products.However,the purchase rate of organic fertilizer is low in Northeast Black Soil Zone.Thus,it has theoretical and practical significance for us to study the purchasing behavior of farmers in the Northeast Black Soil Zone on organic fertilizer.The paper figures out the factors influencing the purchase intention of farmers on organic fertilizer,based on the theory of purchase intention,consumer behavior and peasant household behavior,combining with the resource endowment and social culture in the Northeast Black Soil Zone.According to the correlation analysis,it is found that the purchase intentions of farmers on organic fertilizer are significantly related to the age of family decision makers,the education of family decision makers,the by-business of families,livestock bred in families,service satisfaction,the understanding on organic fertilizer and the concept of family decision makers on fertilizer purchase at the 0.01 level.Then,the bivariate Logistic regression model is established.It is concluded that the factors influencing the purchase intention of farmers on organic fertilizer include the age of a family decision makers,the distance of farmland from home,land quality,service satisfaction and the understanding on organic fertilizer.Finally,it puts forward some suggestions,such as strengthening the publicity of environmental awareness,adopting the "model families" strategy and improving the subsidy policy of organic fertilizer,aiming at the influencing factors. |
