A Prospective Study Of Product Design Enterprise Management

Design management is a new field of design,from the 1950 s to the present,but just over 50 years,and more detailed to the land of China,less than 20 years.However,although the birth time of design management is short,it has a fast growing background and soil.First,from the national strategic level,based on the design status and role in the face of the increasingly fierce global market competition has been widely valued and promoted,many countries and regions have increased investment in design art,and the design art is placed prominently in the National economic strategy.From Thatcher's "no government,but no design" to Japan's "design",from the design of the world to the establishment of a clear international image,both East and west of the two countries because of the industrial design,a pair of powerful economic wings.In the face of this situation,China is also increasingly strengthening the development of industrial design,to play its advantages of a sense of urgency,which is a welcome thing.In addition,from the perspective of enterprise strategy,with the globalization of economy and China's entry into WTO,the possibility of domestic enterprises participating in world competition and sharing the world's advanced development achievements has become a reality.It also happens that the latest "the Internet of things,the Internet +,artificial intelligence,big data" and other high-tech forces of the era,design management has the possibility of new development ideas,product design enterprises in the midst of which not only embrace opportunities but also challenges.At such a crossroads of challenges and opportunities,the design and management of product design enterprises should go where? In this regard,this thesis will focus on the design management of the product design enterprises in the past life,this life and the future of its forward-looking discussion.It is hoped that through the combination of the frontier of the times and the international economic development background,and the integration of the present and the future enterprise development competition hot spots,the enterprise design management strategy will be guided forward analysis.