Design Plan Of The Medium-small Enterprise Product Development

With the development of the environment of industry and market, our country lost the superiority as a processor in the world. A lot of small and medium-sized enterprises'fast and low-cost and followed product development ran into a difficult situation. They had to form self-owned product line style and brands to create new profits and bring forward new requirements to product design, not only innovation of high quality with the combination of present techniques and potential market demands, but participation in the whole course of product development and understanding of its every step to grasp the enterprises' particular characteristics. This means design need to have more knowledge of plan, research, cost budget and control, market operation, user market to meet the enterprise's product development demands.How to expand knowledge to make design meet the enterprises'new demands is the main aim of my research to design plan.Design plan in China came into being in the product development. This paper divides the cooperation between enterprise and design group into three parts: 1. simple demand and being demanded phrase; 2.commercial commission and being commissioned phrase; 3. futher cooperative phrase undertaking risk together. So the contents of design plan may be the comprehension of enterprise's product development demand and the analysis of the imitation object, the disassembly of the commission and the investigation of product market and users, the amalgamation during the whole process of product development, which makes further understanding of development strategy, enterprise culture, other development of cooperative resources and shapes the product definition.Design plan is one part of the product design, which externally as a platform to promote information exchange and standardize information documents, and inside to conform information, clarify development position, instruct design work and appraise design achievements. The function of design plan during the process of product development for small and medium-sized enterprises consists of four aspects: information conformity, section communication, management control and appraisal restriction. This paper explains all these functions with practical cases respectively.