Research On The Influence Mechanism Of Income Distribution Transition On Color TV Consumers' Market

The rapid development of the contemporary Chinese economy has brought opportunities to the domestic economy and also brought challenges and ordeals.After the problems of weak exports and excess production capacity,the contribution rate of consumption has become the biggest driving force for new GDP.The utility of exploring the influence of income distribution transition on consumption has a significant theoretical value and it's also has substantial value for pulling economic growth.Under the dualistic structure of economic background in China,because of the differences between urban and rural residents' income and consumption are relatively large.Compared with rural areas,urban economic development is more mature,and urban residents' overall income level is higher than rural residents',so urban residents can be more flexible in adjusting requirements of large durable goods such as color TV.Therefore,this paper takes the urban residents' income as the focus and uses the color TV consumer market as the typical market.It analyzes the impact mechanism of the urban residents' income distribution changes on the color TV consumer market,and explains and grasps the development rules of the mature durable goods consumer market from the perspective of income distribution changes.From the data of the China Statistical Yearbook,it can be seen that the overall income of urban residents in China has continues increase,and brought the level of consumption increase too.The growth rate of household consumption is less than or equal to the growth rate of residents' income,resulting in the gap between income and consumption has been widening year by year.The Engel coefficient of residents has continued to decrease,and has remained at around 36% in recent years,which can prove the improvement of the living urban residents' standards and changes in the consumption structure.Afterwards,using CHIP data,non-parametric kernel density estimation method was used to fit the urban residents' household income and consumption,visually see evolutions in the mean value and variance of transition in income distribution,that is,the increase in income levels and the widening income gap.Since the 2008 financial crisis and the US trade sanctions against China this year,exports have suffered more resistance,and consumption has become the biggest driving force for economic growth.Expanding domestic demand is an important condition for the healthy and steady development of the Chinese economy.Whether the transition of income distribution can produce the impact of consumer demand and how to influence the consumer market becomes the focus of this study.In this article's consumer research,we choose the TV consumer market at the mature stage as an example,and use the quantile regression method to return the color TV consumption of urban residents.We will comprehensively influence the color TV consumption in the model regression and the micro-family characteristics provided by the CHNS database.In the data,the micro-family characteristics of household income,family size,education level,and age of the household head were chosen as explanatory variables.From the regression results,we can see that,with the exception of minimum income residents' income before the year of 2006 has no significant impact on color TV consumption,income has a significant impact on TV consumption of all classes.Since 2000,the elasticity of consumption income of all groups has increased significantly,and the elasticity at middle and low consumption levels has fluctuate greatly.Both have experienced a process that increasing first and then decreasing.It can be explained that such families are satisfied for color TV's basic needs,there will be no higher pursuit of product performance or brand.The elasticity of consumption income at the 0.4-0.7 quantile group basically maintained a steady increase.Households at this level have the ability to adjust their demand for color TV sets based on their income.The elasticity at high level of consumption was kept at a relatively high level in all other research years,except in 2000 that it was relatively low.From this we can see that the transition of income distribution has an unbalanced impact on the color TV consumer market.The impact of family size has a negative impact on low-level consumption,positive impact on high-level consumption.With the increases of income,the negative effect on low-level consumption has been positive,and the impact of household size on color TV consumption gradually disappears in the later period;the level of education impact on the consumption of color TV was not significant among the minimum consumption levels in the middle of 2000 to 2006,and the level of education showed a significant positive effect on color TV consumption,and this positive effect was gradually increasing.The performance of the low-consumption group was particularly obvious;the effect of the age of the household head on the consumption of color TV was insignificant and minimal in most cases.From the results of quantile regression,it can be determined that income has an impact on color TV consumption.Using counterfactual analysis to answer the question that how income distribution transition specifically affect the consumption of color TV.From the results,first we can see that the transition in the average income of the early period have a positive effect on the overall residents,but as time passes,the effect of changes in the average value on the level of low consumption gradually decreases or even appears to be inhibited.The positive effect of the income-average effect on the medium level of consumption is also decreasing year by year.High-level consumption has little effect on the change in average income,and it always has a greater positive effect.Second,the increase in income gap means the change in income variance,which has a relatively stable effect on the consumption of color TV.It has always been shown to be suppressed at low consumption levels and promoted at high consumption levels.It is concluded that thetransition of income distribution has a positive effect on the overall consumption,because the positive effect of the average income on the middle and low groups has been reduced in recent years,thus inhibiting the consumption.Explaining the consumption effect of the color TV market at the mature stage from the perspective of income distribution transition can effectively inspire relevant theoretical research on other consumer markets at different stages,master the development law of the consumer market,provide theoretical basis for the country to formulate relevant policies,and expand domestic demand.The ultimate goal.