Research On Operation Management Mode Of KN Real Estate Group Dveloper

Research on the operation management mode of KN real estate development company.This paper takes KN real estate development company as an example,through a series of research and analysis,according to the KN real estate development company development status and problems,focus on operation management mode innovation and change,summarizes its advantages and disadvantages,put forward the improvement scheme of operation management mode for the development of the real estate market,China new normal response small real estate development enterprise under the competition,given the reference of theory and practice case.First of all,this paper expounds the characteristics of real estate development enterprises,summarizes the operation management mode of Vanke,Biguiyuan and Hengda Real estate,analyzes the development trend of China's real estate market and the development trend of real estate enterprises.The related theory of operation management model is summarized and analyzed.Secondly,discusses the current situation of the operation management mode of KN real estate development company and it's efficiency and effectiveness through the analysis of its operation management mode of the design,adjustment and implementation and existing problems,summarizes the operation management mode of KN real estate development company and advantage disadvantage,for the further analysis of its operation management mode existing problems and improvement measures in detail,explores the causes,discusses the necessity of improvement.On the basis of the analysis of the above research,the thinking of improving the operation management mode of KN real estate development company is determined,and the objective of the improvement is clarified.The main contents of the improvement of operation management mode include five aspects: organization structure,operation management process,management information system,performance appraisal,and organizational culture.Contingency theory is used to explain the necessity of improving the organizational structure.According to the existing resources and development stages of KN real estate development company,the organizational structure is adjusted and designed.The improved scheme is more suitable for its development strategy.The organization structure is the personnel and organization based management,operational processes are the methods and steps of operation management,and through analysis of key operation management analyzing and summing up,the key operation management process are classified,the merger of similar items,the easy wrangling highly related work in a department,and optimization the operation management process.Operation management cannot do without the support of information and data,information management system is the best tool,the establishment of specialized management management information system,set up special management and external management consulting team to establish a management information system,the establishment of special work plan and development project department work,sales management and cost management three ERP subsystem.The improved performance appraisal system closely linked the staff's work and KN's real estate development company's management and management objectives,and quantified the assessment.The performance management of the group management and the production level of the project was tied together,emphasizing that the development project management is the profit center.The active organizational culture is the invisible and solid support of the operation management.Here,the improvement is the continuous education,persistence and further consolidation of the organizational culture.Finally,the implementation of the operation management mode improvement plan is formulated from four aspects: idea,organization and personnel,related systems and funds.In the end,summed up the analysis of the operation management mode of KN real estate development company and improvement of the conclusion of the study,enrich the operation management of real estate development enterprise practice theory,provides a more detailed case information,for small and medium-sized real estate development enterprises operation management in theory and practice to provide a reference.At the same time,we also prospected the implementation of KN real estate development company's operation management mode,and how to integrate ERP system with different stages of development,different operation management model and different development environment needs further research.