RC Real Estate Planning Operation Management Research

Since 2008,the regulation of real estate policy frequent,especially in 2016 and September is issued regulatory policy for the demanding ever.Industry,finance,land and market conditions are a series of changes,the real estate business if you like before waiting for the land value after development and construction has not been possible to hard skills to improve their management level,the development and construction of fast,accelerate the capital turnover.So in this environment,how to select high-quality projects,and effective organization of joint development,but also efficient management,has become the first topic of mutual discussion between each real estate business.In addition,so many real estate projects in different stages are intertwined in the development and construction,management radius and degree of difficulty are relatively increased,resulting in network planning project completion rate decreased,which led to the project development company slow,tight cash flow,affect the company's profit is restricted to the development of the company the plan,operation management is a pioneer of real estate management in the line,the importance of no need to say more,all enterprises must be highly concerned,which brings to the enterprise economic benefit is also obviously.This paper first analyzes the current status of research on the real estate industry and market of macro and micro environment,from the background of planned operation and management of the development of the industry,leads to "plan management topic",then the plan management concept and objective description,highlight the necessity of planning operation management.Then take the RC Real Estate Company as a case study,in my actual work and experience,one by one to describe the enterprise operation management plan management departments and management tools,management tools and management status,put out the existing planning operation management system problems,combined with the company's characteristics are given to improve the countermeasures.Plan management must all employees involved in the business operation in the whole process,thought to be highly unified,in the process of establishment and implementation of the plan,to the top-down pass pressure,clear objectives,clear responsibilities,quantitative work,timely reward clear,reasonable allocation of resources,improve work efficiency.Therefore,the planning and operation management is a very important course in modern enterprise management,it is also the basis of enterprise management,and we need careful research and exploration.