Research On The Influence Of Third-party Payment On Bank Card Business Income

With the rapid development of the Internet,the Internet has gradually changed the traditional financial structure.From the past,Union Pay and the top four banks have maintained their leading position in the financial sector,and now large-scale third-party payment companies such as Ali pay and Ten pay have emerged.The latter has gradually overlapped with the former in the basic business.The two have formed an unavoidable competitive relationship and have had a tremendous impact on traditional financial institutions.Therefore,in this context,this article takes Hubei Province as the research scope to further explore the impact of third-party payment development on the bank card business of traditional financial institutions.First of all,this article starts from the definition,operation mode and development status of third-party payment,systematically analyzes the relevant theoretical basis of third-party payment,and summarizes the characteristics and advantages of third-party payment,so as to fully understand the concept of third-party payment.Secondly,this article takes Union Pay as the starting point,because China Union Pay is the only bankcard association in the country.Almost all bankcards are cleared through Union Pay channels.Taking CUP as the analysis perspective,it is beneficial to analyze all bankcard business from the general direction.The status quo of development and existing problems.Furthermore,the fourth part of the paper uses seasonal exponential smoothing and VAR model to analyze the impact of the third-party payment transaction volume in Hubei Province on the bank card business income.The results are divided into two parts.First,the increase in the volume of third-party payment transactions has a negative effect on the total revenue for the current period,the POS revenue for the current period,and the current generation of ATM revenue.Second,the growth in the volume of third-party payment transactions has a positive effect on the total revenue,POS revenue,and ATM revenue lagging behind in the first and second lags.This proves that the development of third-party payments does impact the traditional bank card business,but To a certain extent,it promoted its development.Finally,this paper proposes reference suggestions for the future development of the bankcard business.Traditional bankcards should be positioned in a personalized and characteristic development path to expand their market share and enhance their competitiveness.