Research On The Influence Of VR Technology Integration On M Enterprise Strategic Marketing Model

In recent years,virtual reality has become one of the hot topics in the social circle.What is certain is that under ideal circumstances,this will be a brand-new way for consumers to interact with the content.Consumers will be there and be there.The assumption of its environment is in another time and space,through interactive interactions,communication,and content consumption with sensory impact and first-person perspective.However,the entire virtual reality technology is still at an early stage,and even a complete hardware,software,content creation and consumption ecology have not yet been formed.The VR marketing model that combines virtual reality with marketing focuses on achieving: immersive,undiscovered,sensory stimulation,dramatic effects,empathy,storytelling,and intervention.VR has changed people's lives and changed people's feelings through different forms of artistic expression and interaction.At the same time,it has also changed the marketing strategy in the future.In the era of knowledge economy,M companies still use the original strategic marketing model,which has seriously affected the company's development.In order to make M companies invincible in the competition,it is necessary to transform marketing and management models,with a strategic vision and vision.The US Business Week has pointed out that the extension of corporate products and ideas has played an increasingly important role and will play a key role in the further expansion of the enterprise for a long period of time,especially in this change.Under the new market environment,strategic marketing is undoubtedly the inevitable choice for enterprises to achieve sustainable development.This article analyzes the marketing model that M company is currently running to find out the problems that exist in the company and the causes of these problems.Secondly,through related theoretical research and practical investigation,we construct a relevant interpretation structure model and analyze the integration of VR technology into strategic marketing.The marketing generated by corporate marketing explains the necessity of integrating VR technology into strategic marketing,and what optimization measures should be taken by the relevant person in charge of the company in order to integrate it into the company's strategic marketing model.The full text consists of six parts.It is the first part that is the introduction,which mainly introduces the background,purpose,significance,content and methods of this paper and the research ideas.The second part is an overview of relevant theories,mainly introducing VR technology and related theories of strategic marketing.The third part mainly analyzes the operating characteristics and existing problems of the traditional strategic marketing mode of M companies.The fourth part mainly introduces the impact of VR strategic marketing on corporate marketing,mainly through the construction of an explanatory structural model,and analyzes the various factors of VR strategic marketing's influence on corporate marketing.Through the analysis of the model,it explains that VR strategic marketing changes the current status of M companies.The advantages and necessity of the problems in strategic marketing.The fifth part mainly introduces the optimization strategy of strategic marketing in M ? ? company's integration into VR technology.Through the previous relevant analysis,it concludes how to optimize the strategy of M company's strategic marketing.