Research On The Precision Marketing Model Of Car Insurance Based On Large Data

In recent time,the China Insurance Regulatory Commission proposed that the main goal of the reform of commercial fares is to establish and improve the management system of commercial car insurance terms and rates,which is scientific and reasonable and in line with the national conditions of our country.It is guided by big data's law and market-oriented,and gradually expand the commercial property insurance companies auto insurance rate determination autonomy.Under the premise of fully interpreting national policies,it is particularly important for us to make rational use of the rate reform opportunity to form the core competitiveness in the current automobile insurance market.The first part of the article,through the study of the car insurance market at home and abroad,explains the background of the current national policy orientation of the car insurance market,and expounds the practical significance of the new model for the current vehicle insurance marketing.The second part of the article introduces the current domestic traditional car insurance marketing model,including the process of car insurance marketing,the source of customer information,the model of pricing,the setting of sales channels,the setting of sales expenses and the evaluation of the marketing results.In the next third parts,the author makes a questionnaire survey and Analysis on the needs and pain points of auto insurance users through the analysis of the current domestic car insurance market and the ratio of the premium,and summarizes the existing problems and causes of the problems in the current car insurance marketing model.This data and conclusion clearer the significance of the whole topic research and lay a good foundation for leading the thesis.In the fourth part of this paper,the author first expounds the technical foundation of the three new models of big data,car networking and marketing platform,and then gives a detaileddescription of how to build a precise marketing model,and analyses and verifies the operation results.In the last part of the article,the author summarizes and looks forward to the research.The whole paper has a strong sense of rhythm and relies entirely on the current vehicle insurance market environment.It has a strong practical significance.