| Culture is the soul of the enterprise,culture is the source of the core competitiveness of enterprise.Hot springs culture is an important part of corporate culture.The advanced culture is the key factor that determines whether the Hot springs enterprises can keep their advantages and succeed in the fierce market competition.Based on the theory of enterprise culture construction as the support,including culture,enterprise culture and regional culture,by adopting the method of questionnaire,points out the necessity of strengthening the cultural construction of Hot Springs,analyzes the current situation of Fuxin Baodi spa and resort in cultural construction,which has achieved certain results,but also has a series of problems:the local culture is limited,management and service is imperfect,brand culture is unclear,pleasant leisure culture is incompatible,regimen and body care culture is unsound,design culture is lack of artistic,and do more explore and research to find out the reasons of those problems:the manager is not clear about Hot springs cultural,the staff is lack of sense of identity about Hot springs culture,Hot springs culture design and planning is short of scientificity,Hot springs institutional mechanism is not perfect,Hot springs culture brand is deficient in innovation.In view of the problems and reasons put forward the corresponding improvement measures:the manager must deepen the cognitive level of Hot springs,enhance staff literacy training,further tap local cultural resources,strengthen the humanity management and service,enhance scientificity of the overall design of Hot springs culture,establish a complete system of scientific and effective incentive mechanism,create a domestic first-class Hot springs brand,get more attention and support from government and society.Through the research of Fuxin Baodi spa and resort Hot springs culture construction,found the existing problems are universal and typical,therefore,the research results have promotion value. |
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