The Brand Marketing Research Of Small Northeast Company Quick-frozen Food In Liaoning Market

The Small Northeast Company was founded in 2008,the company's main business is the series of quick-frozen food,mainly sold to Liaoning,Inner Mongolia and other regions.The company established a relatively perfect sales network and service system,has made some achievements in the field of marketing,but its brand awareness is not strong,brand awareness is not high,the brand strategy is not perfect,if things go on like this will lead to product sales decline,and even affect the enterprise's overall development.According to the brand marketing situation of small Northeast company,using the PEST theory of marketing management and the five star model theory put forward by David AIKE in brand marketing,this paper makes a systematic analysis of brand marketing environment of small Northeast company.Moreover,This paper surveys the brand assets of Small Northeast Company and its influencing factors,through factor analysis,regression analysis and other methods,to diagnose the development of Small Northeast Company need to integrate into the brand marketing concept,and points out that the Small Northeast Company should enhance brand awareness,build brand characteristics,strengthen brand promotion activities,mine brand value.Based on this,the article puts forward some suggestions,such as the establishment of project brand marketing group,establishment a distinctive brand image and enhancing the brand influence.