The Research On The Strategic Transformation Of China's Joint Stock Commercial Bank

Nowadays,the global economy continues to slump,the world financial situation becomes more and more complicated and challenge,our country's development is deeply impacted by many uncertain factors.In this fierce competition environment,the Chinese banking industry are all coming into the business strategy transition period,the joint-stock commercial banks have to combine their own business philosophy and resource characteristics,and strive to explore the unique differentiation strategy.In order to cope with the external changes and challenges,China Guangfa Bank takes the opportunity of equity change and governance reorganization,by deeply learning and implementing national economic policies,to achieve its own sustainable development with strategic transformation and innovation.Theoretically based on strategy transformation and strategic management,this paper summarized relevant research achievements from domestic and overseas.It depicts the necessity and comprehensive approach of the strategy transformation by using a case study of China Guangfa Bank,and raises concrete implementation roadmap of realizing strategy transformation,incorporating its own development attributes with its strategic intent of taking over government capital and shares of China Life Insurance-Expediting business re-structuring;deepening bank-insurance cooperation;strengthen risk management;reinforcing internal management;expediting talents development and supporting measures of foundational management,technical innovation and cultural restructuring.The essay aims at facilitating China Guangfa Bank's strategic management and improving the core competition,to realize strategy transformation and achieve the established goals.Meanwhile,it also enlightens the other stock-holding commercial banks for their strategy transformations.