Research On The Development Strategy Of Parent-child Activity In Ecological Farm

Nowadays people are increasingly pursuing spiritual enjoyment.Leisure agriculture is also under the powerful call of the government.In this situation,carrying out parent-child activities in an ecological farm has become a kind of social custom in China.Based on the existing difficulties in the development of ecological farm,this paper hopes to bring benefits to ecological farm by organizing some parent-child activities.In the terms of the content,we will discuss the operation of parent-child activities based on the ecological farm,it can make up the shortcomings in the crossing fields between ecological farm and parent-child activity,For this purpose,I have consulted the relevant literature,and visited 9 ecological farms in Shanghai and Anhui,which had already carried out some parent-child activities.By observing and personally participating in some parents and children activities,at the same time,I have made questionnaires about the parent-child family who were joining parent-child activities in the ecological farm.Based on this,then I made a summary of the problems during the development of the parent-child activities in ecological farm.Such as the limited recreational facilities,the disorder of the activities,the unreasonable planning of the farm land,the activity personnel is not professional,they lack propaganda of the farm itself during the activities,insufficient makerketing ability of parent-child activities.This paper analyzed the causes of the problems of parent-child activities in the ecological farms.And based on this,the improvement measures are put forward in five aspects: First,we should improve our laws and regulations to create a good environment for its development,It is mainly to standardize the construction land in the farm,the improvement of prohibition of aquaculture policy in water source areas and the standardization of catering.Second,we should improve the system of personnel training and employ lecturers appropriately.Thirdly,the product design is segmented with its own characteristics,which is reflected in the software capability.Fourth,to strengthen the farm land planning,improve the parent-child activity facilities,which is reflected in the hardware conditions.fifth,pay attention to products marketing and strive to build own brand.We suggest a rational collocation of the use of event marketing,differential marketing,cooperative marketing and word-of-mouth marketing.Meanwhile,we should also pay attention to the integration of three industries in the farm and to impress the consumer with a stereopsis of the farm and build its own brand.In the end,taking Xiaotuanshan farm and Mount Huangshan Qiyue farm as examples,this paper deeply analyzes the process and contents of the activities of these two ecological farms,and shares their success experience and point out their weaknesses,then verifies the feasibility of the development strategy proposed in this paper.