Research On Marketing Strategy Of Small Grain Machinery Enterprise H

In recent years,Chinese government promulgated and implemented supply-side reform.With deepening the reform,the phenomenon of economic overheating in China has been alleviated;measures to reduce production capacity began to make difference.In the situation,traditional industry began to slow down,competition started to intensify.What should small businesses react,if they encounter development bottleneck under such circumstance,and how to find the root cause and break away development bottleneck.The author of this article was not only familiar with grain machine industry,but also familiar with company H's specific operating condition.So I want use the knowledge I have grasped in marketing to help the encountered company to find out the predicament strategy.Besides,in order to find a batter solution,this paper uses SWOT model to analyze the strength,the weakness,the opportunity and the threat of small business H and it also use STP marketing strategy and 4p marketing mix model.The research conclusion shows,in the first,the grain machinery industry also began to slow down and competition in the industry started to intensify too.As a mediator of the transaction of grain machine,the traditional strong position of food engineering designers was gradually challenge,in other words,scilicet their influence on customers is weakening when customers want to make a choice on grain machine.Customers in the transaction,scilicet grain processing enterprises are gradually having a strong positon in the transaction.This is because their choice is freer,and their purchases are more sensible.Under this circumstance,small business H should discard the traditional marketing strategy that was being using in its past transaction on grain machinery industry and was based on the strategy of focusing on engineering designer.While in the meantime,small business H should adopt a customer-oriented marketing strategy,scilicet focus on grain processing enterprise.In additional,the business should pay more attention to customers' needs and make more effort to maintain customer relationship and try to find a more suitable marketing strategy,in order to response to challenges caused by changes in market.This paper gives the reason why small business H encounter bottleneck while its industry situation is changing and put forward several practical solving measures with business H's specific operating condition.These measures are likely instructive for the enterprise to get rid of the encountered predicament.Meanwhile,this paper also researches the development and changes in grain machine industry and its impact on businesses marketing strategy and what business should react to the development and changes.So it is also likely that theses researches are instructive to other enterprise in grain machinery industry.