Research On Development Strategy Of Medium And Small-size Video Surveillance Enterprise D Company

After several decades of development,the market pattern of video surveillance industrial field has already finalized,and the products technical solutions become more and more abundant,the character of video surveillance industrial develops as below: video surveillance becomes more and more important in the security field,it has become a rigid demand for government,enterprise and even personal home use security systems.Market concentration increase continually,as No.1 and No.2 on the market,Hikvision and Dahua acquire more than 50% market shares of video surveillance industrial,medium-size and small video surveillance companies are very hard to survive and grow under this tight competition.This thesis starting from the business development bottleneck of medium-size and small video surveillance company D has encountered,make a fully analysis of video surveillance enterprises at home and abroad about their development status,competition status,technical development status,market demand status and industry trend in future.After that,make the development strategy of company D,the first one is strengthen its private brand SOT,increase the products profit,second one is technical innovation,third one is extend marketing share at home and abroad,fourth one is push on standard operation procedure,fifth one is variety strategy.This thesis make a full analysis about the development status of company D,then make its development strategy,it is a good reference value for medium-size and small video surveillance companies,not only for the experience of how to make their development strategy,but also how to survive and grow.