Financial Analysis Of Heifei Meiling Limited By Share Ltd Based On Havard Analysis Framework

China's manufacturing industry ranks No.1 in the world and has established a complete range of manufacturing systems.However,the largest scale doesn't mean the best.Currently,the China's manufacturing innovation capacity is weak,which is the main problem.The energy utilization rate is low,and the overall level of information is not high,which made the manufacturing in china dependent a lot on other country.Since the concept of “Made in China 2025” was proposed in 2015,China is striving to move from a “big manufacturing country” to a “strong manufacturing country”.It's widely known that manufacturing is the lifeblood of the Chinese national economy,and the formation of an independent and complete manufacturing system is the road and the most important thing to China's recovery.The position of the home appliance industry in China's manufacturing industry should not be underestimated.In 2015,the scale of the home appliance market in China had reached 1,236 billion yuan,and the market scale has increased by nearly five times in the past 20 years.Hefei Meiling Co.,Ltd.is one of the important home appliance manufacturers in China.It is located in Hefei,which is one of the Yangtze River Delta cities and has a home appliance industry cluster.The article selected Hefei Meiling Co.,Ltd.as a case,taking the corporate strategy as a starting point,and using The Harvard Analysis Framework analyzes and evaluates its financial situation.The article is divided into seven parts.The first chapter describes the research background and significance of the article,combs relevant domestic and foreign literature,and describes the research content and methods of the full text.The second chapter elaborates the basic method of financial analysis,analyzes the defects of traditional financial analysis,and introduces the theory and content of Harvard analysis framework.The third chapter describes the overview of Hefei Meiling Co.,Ltd.;analyzing its macro-environment by using PEST model and Porter's five-force model;analyzes its internal environment such as its core competitiveness;and finally analyzes and evaluates its overall strategy and competitive strategy.International strategy.The fourth chapter analyzes and evaluates the key accounting policies of Hefei Meiling Co.,Ltd.The fifth chapter compares and analyzes the average financial indicators of Hefei Meiling Co.,Ltd.'s major financial indicators for the period from2012 to 2016,which are close to the main business,and analyzes and evaluates the debt repayments of Hefei Meiling Co.,Ltd.during the analysis period.Operational,profitability and development capabilities.Chapter VI based on the above discussion,the company's future development prospects to predict,tries to estimate the future risk may face,and Hefei Meiling Co.,Ltd.to make recommendations.The seventh chapter summarizes the research of the full text.Through analysis,it has been found that the household appliance industry is highly competitive.As a whole,the development of the company is in line with the strategic plan.During the research period,the ability to repay debt is strong.However,it is worth noting that Hefei Meiling Co.,Ltd.'s profitability,operating capacity and development capacity are not good,if the blind expansion may bring incalculable consequences.After the above research articles,five suggestions were given for Hefei Meiling Co.,Ltd.: to increase the technological content of products,to focus on differentiation strategies,to use regional advantages and policy opportunities to create competitive products,and to value customer experience.To develop “Internet+” and expand overseas markets.Strategy and improve the profitability of the company to avoid blind development.