South Korea Tourism Marketing Research Reference For The Development Of China's Tourism Industry

With the rapid development of economy,people's demand for tourism are quietly upgrade.Tourism has gradually become the center of worldwide consumption.In view of the importance of national tourism development,the tourism sector in China to actively explore new ideas,innovative tourism projects,and strive to achieve brand promotion through the high quality marketing objectives.This paper from the tourism powers--South Korea starts the analysis,by means of literature review method,case analysis research method,questionnaire survey method,in order to provide the reference for the tourism development of China.The main research contents are as follows:The first part is preface,a comprehensive account of the research background,research purpose and significance,research level and status;the second part summarizes the development of tourism resources in South Korea;On this basis,the third part of the advanced marketing model of South Korea's advanced marketing model,mainly from the online marketing model,the line marketing model,online and offline marketing model for positioning;The fourth part analyzes the current situation and problems of tourism marketing in China,and puts forward the idea of the formation of rational cognition.The fifth part puts forward the strategy of South Korea's tourism marketing in China.Through to South Korea tourism development experience,development advantages for reference,such as research,formed the following research achievements:Premise 1,The reasons for the success of tourism marketing strategy in South Korea are discussed through the examples of South Korea,which will have a reference value to China's tourism.2,through to the tourism market of China to carry on the analysis,we find that China tourism marketing advantages and disadvantages are obvious.High quality tourism resources,the vast tourism market,is the basic guarantee of the successful implementation of china's tourism marketing.and the disadvantages are reflected in five aspects: the tourism marketing model is relatively simple;the quality of online marketing is not high;the lack of experiential marketing;the lagging of tourism characteristic marketing concept;the lack of tourism information circulation channels.3,from the Republic of Korea tourism marketing,combined with the analysis of tourism marketing in China problem,gradually formed a tourism marketing pattern of China,namely the marketing mode and marketing mode,the line line line under the conformity marketing pattern.