Research On The China Marketing Strategy Of BRD Company

As a world-class invisible champion in the field of water purifiers,BRD lags behind its long-term growth in the Chinese market,so BRD has an urgent eager to enter the Chinese market.However,in the Chinese market,BRD now is facing the challenge of low-cost competition from China's small home appliance enterprises,low reputation in the Chinese market,and the high complexity of the Chinese market.BRD Company has an urgent need to develop marketing strategies in the Chinese market,sort out the future of China's marketing ideas in order to gain a foothold in the fierce competition in the Chinese market.This paper first reviews the marketing strategies and typical tools,and lays the foun dation for the formulation of marketing strategies for BRD Chinese Company.Secondly,this paper analyzes the internal and external marketing environment of BRD's business in the Chinese market.BRD is facing three major market opportunities including the good business environment in the Chinese market,the Chinese water filter market in the outbreak period,and the Chinese consumers' Germany's special preference for high-end brands.However,BRD also faces the challenges of non-standard market chaos,low cost destruction of local enterprises and the particularity of emerging markets.BRD Company has high quality product resources,customized technology research,development ability support,excellent transnational ability to develop,high-quality international brand resources and branding capabilities,but also has some disadvantages such as funds,channel resources,localization wolf marketing.Thirdly,through SWOT analysis,this study pointed out that as an invisible champion of the international water purifier market,BRD Chinese companies need to seize the explosive growth opportunities in the Chinese market.Under the background of escalating consumption in China,BRD Chinese companies should avoid their own large-scale price Fighting capital disadvantage and wolf marketing disadvantage,relying on its own brand resources advantage to differentiate focus on the high-end market,the implementation of market-specific differentiated focus strategy.In the strategy of STP,BRD Company should aim at becoming the "world-leading leading experts in drinking water optimization" after 80 s and 90 s of high-end foreign brand layout as the target market segment.Finally,this study proposes that BRD's China market Implementation of Marketing Strategy and Safeguard Measures.That is to say,from the four aspects of product strategy,price strategy,channel strategy and promotion tactics,the marketing strategy of BRD Company is put forward,which is put forward from the aspects of marketing team construction,marketing staff incentive,localization production,customized R & D and establishment of after-sales service system BRD Chinese company marketing strategy supporting the implementation of security measures.This article has some enlightenment significance and reference for other international recessive champions' enterprises to enter the Chinese market.