Case Study Of Communication Management In K Company Drug Logistics Project

With the increasingly fierce market competition in the pharmaceutical industry,the maximization of corporate profits has become a major concern for policymakers.In addition to the strict management of drug production,strengthening drug logistics management has become one of the core competitiveness of enterprises.Logistics is an important bridge between suppliers,manufacturers and retailers to improve the drug logistics and transport management quality,strengthen the cooperation between the inside and outside of enterprises is the key to enhance the success rate of the project and improve customer relations in the logistics project construction.In early 2009,under the guidance of the government policy,K Company actively prepared the logistics center to establish a market-oriented pharmaceutical logistics center project,in order to facilitate the cooperation with manufacturers and other suppliers,drug retailers and other distributors,and help to improve the efficiency of logistics,reduce the costs and high price phenomenon.Logistics and distribution involves a wide range of cooperation.The development of an enterprise depends on the communication between the inside and outside.If there is no coordination and cooperation,it will become unmanageable.Management communication also improves the scientific decision-making of enterprises.The realization of the goal to provide security and the organic combination of business and the external environment and so on.In this paper,K Company drug logistics project as the research object,first introduced the industry background and trends,the characteristics of enterprise development and drug logistics project content.Secondly highlights the project typical communication management case based on the theory and analyzes,studied the reasons of the communication issue in the case.Finally,proposed the solution: perfect the communication process of the logistics project,reasonably choose the method of communication in project,and establish the effective communication mechanism.