Research On Marketing Strategy Of Liaoning KR Information Limited Company

The consulting industry is characterized by providing information services and Intelligence services.With the continuous development of our economy.Domestic consulting industry market demand is also expanding.Foreign well-known consulting companies have entered the Chinese market.Domestic large and medium-sized consulting company is also growing.Some small consulting company are also emerging.then industry competition is increasingly fierce.At the same time.China's consulting industry is also facing a lot of problems.Makes China's consulting market face fierce competition in the future.How to improve the competitiveness of oneself,it is becomes a problem that the information consulting company needs to solve.Liaoning KR Information Limited Company is a company that provides integrated information services for automobiles.In the automotive consulting market,it has formed a certain degree of competitiveness and popularity.But since 2013,the company's market development is hindered.Operating income fell from 4.42 million yuan in 2013 to 3.48 million yuan in 2017.How to use the current Internet development trend,give full play to its own advantages,how to accurately position the market,and make marketing strategies,improving market competitiveness,this is of great significance to the future development of the company.This thesis will use PEST macro environment analysis method,michael Porter's five forces competitive environment analysis method to conduct external and internal environment analysis,advantages and disadvantages analysis of the company.At the same time use the STP analysis company market segment,target market and market positioning is analyzed.Make the marketing strategy of the company,including product strategy,network channel strategy,service strategy and promotion strategy.Finally,according to the marketing strategy,make the later safeguard measure,it includes the construction of enterprise culture,the system training and incentive of marketing personnel,optimization of information management system,ensure the company's marketing strategy can be carried out smoothly.