Research On The Marketing Strategies Of LN Information Industry Development Company

The vigorous development of the automotive industry, promote the development of the automobile industry information market. Through LN information industry development company's marketing strategy research, this article formulate correct development strategy for the company to provide theory basis. At the same time, based on the collected data and information industry enterprises in Chinese automobile industry information, this article provide reference for the development of the same type enterprise.The rise of the Internet in the world further changed the development of information industry, and changed the enterprise marketing, that is the network has been important to marketing. LN information industry development company is state-owned enterprises which as network operations, automotive intelligence information resources, market research, data processing for the main business of the company. How to make use of the current development trend of the Internet, play to their professional advantages, accurate market positioning and marketing strategy, which is the important problem faced by the LN information industry development company and its Marketing Department.This article is divided into six parts. The first part, based on the automobile industry and the development trend of information industry puts forward the research background and significance of this article, and determines the research idea and structure of the article; The second part, this paper introduces the basic theory of marketing, including PEST theory, market positioning theory and so on, for the article laid a theoretical basis for subsequent research; The third part in simple introduce LN company on the basis of the information industry development, from two aspects of the internal environment and external environment analysis of corporate marketing environment; The fourth part, according to the results of the analysis to make market positioning; The fifth part put forward the marketing mix strategy; The sixth part for the implementation of the marketing strategy and guarantee.Hope that through this article research, to LN information industry development company provides scientific, effective and reasonable marketing strategy combination, also can provide the industry with good reference.