Research On Product Development Strategy Of AF Technology Company

Product development strategy is a product development plan based on the available resources and real environment for enterprises to achieve strategic objectives and overall planning.It is the two important starting point for an enterprise to survive and develop effectively.In order to ensure the realization of the overall objectives of the enterprise,the functional departments of the enterprises will make it more clear to implement the responsibilities and requirements of the overall strategy and make use of more efficient business functions.AF technology is a company dedicated to the development of electronic purifying filter cartridges.In recent years,through transformation into the field of smart home,we have developed intelligent products that belong to the enterprise.At the same time,many problems have been exposed,such as low development efficiency,high product cost,and less product types,but the reasons for deep level are still not adjusted to product development strategy in time according to market changes.At the same time,some development work is too blind,resulting in the waste of manpower,material resources and financial resources,which has a great impact on the corporate image.Therefore,facing the fierce competition in the market,this paper analyzes the existing problems and current strategies of AF technology company from the product development strategy,and combines the internal and external environment of the company to choose and formulate the product development strategy and safeguard measures which are more in line with the AF technology company.This paper makes a specific analysis and selection of product development strategy from four aspects: innovation development strategy,modularization strategy,series development strategy and cooperative development strategy,and formulates the safeguard measures of product development strategy: from strengthening department cooperation,perfecting the system of product development process,and strengthening the research and development input of core technology;To optimize the organization structure and division of labor,implement the cooperation of production,research and research,and build a perfect personnel incentive system,AF technology company can constantly innovate and continuously improve in the changing market environment,so that the smart home products of AF technology company will remain competitive and become the leading enterprise of intelligent home.