The Research On Promotion For Human Capital Of Senior Management In The Internet Companies

In China,with the popularity of Internet,the large-scale use of mobile intelligent terminal and the breakthrough traditional industries are seeking for,E-business enterprises have been developed rapidly,which have brought out great impact on both people's lives and the development of social economy.However,as the overall development of E-business enterprises is in the high speed development stage,quick speed of update hardly maintain enterprise's stability.Therefore,enterprises are required to cultivate a better ability of independent innovation and unique business model to survive firmly in the wave of the fast-updating Internet business.It is not only a challenge for management of enterprise but also an assessment on high-level manager of human capital.As the carrier of senior management innovation and the motivation of booming economy,human capital is gradually attached importance to Internet enterprises.Thus,how to quickly and effectively improve the human capital of enterprise executives has been imminent.By reading relevant references,the studies on entrepreneur human capital and the influence of human capital on enterprise performance are commonly founded while researches on promotion strategies of human capital of senior managers in Internet enterprises are hardly seen.Based on the phenomenon above,particularly specializes in strategies of human capital in internet enterprise executives and enable internet companies to improve executives human capital level efficiently and rapidly.50 mini and medium sized e-commerce enterprises as investigating subjects used the method of qualitative and quantitative.Among them,10 enterprises respectively from B2B?B2C?O2O?C2C?C2B are selected.Firstly,it begins with the interaction and event interview with the selected subjects to analyse its behavioral characteristics and behavioral significance,obtaining the original data and at the same time collecting the secondary materials such as log,informal essay and the history of enterprise development.Later on,encoding the open coding,spindle coding and selective coding to summarize the main factors that affect the promotion of human capital.The factors contain 11 aspects like education,training,corporate culture,experience and the social contacts.Eventually,using AMOS17.0 to set up the correlation model between influence factors and human capital,the key factors of the importance of education,and experience through the impact on the relationship and the indirect impact on human capital,and property rights incentive and corporate culture can not only directly affect the promotion of human capital,but also through the role of indirect connections human capital influence.Based on the above theoretical analysis and empirical analysis,it finally puts forward some suggestions to improve the human capital of senior managers in Internet companies.