Research On The Influencing Factors And Countermeasures Of Smart Clothing Commercialization

Since the 1990 s,the concept of smart clothing has been put forward for nearly 30 years,its development and integration of performance clothing,functional clothing,as well as wearable smart equipment,such as the use of sex,functional,intelligent features,smart wear and clothing integration in the field of High-tech replacement technology products.With the development of technology and economy,consumers are becoming more and more accustomed to accept intelligent life.Smart phone and wearable intelligent equipment are gradually becoming the essential products of people's daily life.Smart clothing is undoubtedly a new trend of clothing consumption market.Over the years,although academia and enterprises have been research on the technology of intelligent clothing,and some products have been commercialized,the related commercialization of research inadequate follow-up.So far,the commercialization of smart clothing has not yet been really realized.Therefore,in order to promote the commercialization of smart clothing,we need to explore the influencing factors of the smart clothing commercialization and the Countermeasures for its development,from the present situation of the smart clothing commercialization,the mature commercialization of industry related products and high-tech products is studied.Based on the above research background,around the above problems and purposes,this paper mainly carries out the following research:(1)Identify the influence factors of smart clothing commercializationBased on the program rooted theory and used NVivo8 software,Smart clothing and related aspects of wearable smart equipment,High-tech products,new clothing products(including functional clothing)and other text materials are selected for encoding analysis,The results of the analysis form 40 concepts,sum up in 11 categories,classify into 4 main categories and draw out 1 core category.Thus,the saturation model of the grounded theory is obtained.By supplementing the commercialization performance of smart clothing,the index system of the influence factors of intelligent apparel commercialization is preliminarily identified.The main factors are three basic factors,such as the consumption demand of smart clothing,the ability of enterprise support,and the guidance of the external environment.As well as the development and operation of demand smart clothing,they all affect the commercialization performance of smart clothing.(2)Determin the influence factors of smart clothing commercialization and construct its modelBased on the theory of the principle of the commercialization of intelligent apparel,we constructed the research hypothesis and the initial model,and then conducted a questionnaire survey.With the help of SPSS19.0 and AMOS21.0 software,the influence factors of smart clothing commercialization are determined and its model is constructed.The data statistics show that the research is reasonable and reliable,which conforms to the design of the expected factor index structure,and is consistent with the index system of influencing factors identified by the grounded theory.In the study,8 hypotheses are passed,and only 1 hypothesis is not passed.There is a positive and significant impact on each other with the three basic factors which are the consumption demand of smart clothing,the ability of enterprise support,and the guidance of the external environment.And these three basic factors have positive and significant influence on the development and operation of the demand smart clothing.In addition,the consumption demand of smart clothing and development and operation of demand smart clothing have a significant positive influence on the commercialization performance of smart clothing.Thus,this part of the research enriches the theory of the commercial operation and management of smart clothing,and provides the reference for the commercialization of intelligent garments.(3)Built a comprehensive commercial evaluation model of smart clothingAccording to the survey statistics and the structural equation,the weight of the index is determined.The multi-layer fuzzy comprehensive evaluation method is used to build a comprehensive evaluation model that was used to evaluate the business level of enterprise smart clothing.Thus,the comprehensive evaluation management theory of smart clothing commercialization is deepened.(4)The case evaluation and countermeasures of the smart clothing commercializationTheoretical research is applied to practice.Taking the Shenzhen Z enterprise as an example,the paper evaluates its smart clothing commercialization level.The results show that its smart clothing commercialization belongs to the level of intermediate development,which is close to the level of good development and is in the primary stage of commercial development.According to the results,the corresponding improvement measures are put forward.The development countermeasure of the smart clothing industry commercialization is optimized.Therefore,the theoretical research should be applied to the practice of enterprise and industry,which provides theoretical support for the commercialization development of smart clothing...