Relation Research On Tourist Involvement And Place Attachment In Historical And Cultural Blocks

Historical and cultural blocks is not only a medium of carrying forward national culture and spirit, but also a kind of precious heritage tourism resource, which inherits the unique cultural gene and humanistic accumulation. Generally speaking, in all sorts of tourism activities, influence mechanisms and function ways from dimensions of tourist involvement to place attachment are different. Individual is often very easy to engender feelings on the surroundings, when the emotion is born with the tourist’s participation in the local activities and gradually be deepened, it will prompt the one to constantly improve the degree of involvement and eventually turned into place attachment. So, if the relationship between tourist involvement and place attachment can be confirmed, it can try from the micro perspective to explore blocks’ operation and management strategies in order to improve the quality and level.In the view of above, this paper took the Calligraphy Sage Historic Site for example and chose attraction, self-expression, centrality of lifestyle, risk to measure tourist involvement; chose place dependence, place identity to measure attachment level. By proposing a hypothetical relational model and conducting some statistical approaches such as item analysis, descriptive analysis, reliability and validity analysis, factor analysis, correlation analysis, regression analysis and control variable analysis to process the questionnaire data, finally came to the conclusions: Firstly, in historical and cultural blocks tourism, the interactional relations between tourist involvement and place attachment are obvious, in which attraction shows a significant positive effect, self-expression and centrality of lifestyle are lower while risk has an opposite force; Secondly, dimensions of tourist involvement have stronger effect to place identity rather than place dependence on the whole; Thirdly, tourists with various demographic and behavior characteristics show different effect degree on the relationship between their involvement and place attachment.Based on the analysis results and blocks’ practical situation, this paper considers several suggestions:Firstly, historical and cultural blocks should fully exploit and demonstrate its features with the attempt to form own significance and sustainable attractiveness; Secondly, blocks ought to perfect some supporting facilities so as to enhance tourists’experience and sense of place; Thirdly, according to the personal characteristics, blocks had better divide tourists rationally, fix target markets clearly and provide products appropriately.