YZ Chemical Company Marketing Strategy On PVC Calcium Zinc Stabilizer

PVC thermal stabilizer is an essential additive in the processing of polyvinyl chloride resin(PVC).With the rapid development of PVC processing industry,various kinds of PVC thermal stabilizer manufacturers have emerged.In the early stage of reform and opening up,due to the economic and technological conditions of China,the production and use of PVC thermal stabilizer in China was mainly based on low price and easy operation of lead salt series.But more and more people are aware of the dangers of lead poisoning,and plastic ban has been widely recognized by the state and people.In China's 12 th five-year plan for the development of plastics industry,the focus of "green and efficient auxiliaries" is the substitution of lead-containing thermal stabilizers.The China plastics processing industry association has repeatedly said that it will ban lead in the pipeline during the 12 th five-year plan period.With the advancement of PVC heat stabilizer "resonant",YZ company as a non-toxic calcium zinc production PVC heat stabilizer of emerging enterprises,how to win the market opportunities,improve the competitiveness of the new policy situation,become the problems to be solved.Based on the STP market positioning theory and marketing theory as the instruction,to analyze the data of a lot of market research,marketing of YZ company's external environment,including: politics,economy,technology and industry competition analysis;And analyze the internal environment of the enterprise,including the company introduction,product situation,product application field situation and so on.Then SWOT theory analysis,it is concluded that enterprise in market competition have strengths,weaknesses,and analyzes the opportunities and challenges faced by firms,find accord with the present situation of YZ company basic marketing strategy;Again according to the analysis of current calcium zinc stabilizer YZ company marketing enterprises existing problems: fuzzy target market,marketing channels of a single,inadequate after-sales follow-up,rigid pricing mechanism and so on,finally proposes the corresponding rectification opinions: including setting target market a product strategy,create more areas of the development of the marketing channel,adopting diversified price strategy,implementation of promotion methods which the more competitive and set up the service system take the customer as the core,in order to achieve the profit target of the enterprise.