Marketing Strategic Study On D-Cal Calcium

Calcium deficiency is a worldwide problem for human health. If our body calcium deficiency will cause many diseases, such as: children are stunted during bodies'growth, osteoporotic fracture in the middle-aged. In China, the national calcium deficiency problem is particularly serious, the reason mainly due to not only genetic factors, but also have some relationship with the China's traditional diet, which animal protein intake insufficiency. In recent years, people's health awareness are gradually increased as nutritionists, medical scientists send a strong appeal of the importance of calcium, more and more people began to choose calcium products for themselves and also for their families. Therefore, calcium preparations will have a huge market, There are varied calcium products on the market. D-Cal calcium is produced by the A&Z Pharmaceutical,Inc. Pharmaceutical Technology Co., Ltd., Qingdao Baiyang is responsible for calcium in domestic sales. From the D-Cal calcium was introduced into domestic market till now, it take only a few years, however, the annual sales can come to 400 million yuan. This article combine marketing theory with marketing practice, analysis the status and development trend of the pharmaceutical industry objectively according to the calcium current marketing situation, combined with Western medicine, and combine Qingdao Baiyang Medical macro-environment and micro-environment, then, came to conclusion that Qingdao Baiyang Medical facing not only external opportunities but also have threats which main come from the internal advantage and disadvantage, via D-Cal calcium segmentation, target market selection and product differentiation, positioning, target market definition focused on the development of the Di clever marketing strategy of calcium, including pricing strategy, professional marketing strategy, brand strategy, marketing strategy, channel strategy and sales force management. And in accordance with the relevant theory has a practical significance measures for improving the performance of the product in order to break through a certain reference value to the contribution...