| Depending on the relevant research of Town tourism development, from the perspective of the ancient town tourism development, understanding the role and significance of the tourist town around the development model, considering Hongjiang Ancient Commercial City as a research case place, take tourists’perceive on the tourism resources of the ancient commercial city as the research object, analyzes the factor that influence overall evaluation of the current tourism resources of Hongjiang Ancient Commercial Town, and finally provides the corresponding recommendations for the town’s tourism development model and further tourism development。Through field research and SPSS data analysis, discuss the importance of the ancient commercial city tourism development and the specific performance on the evaluation of the level of acceptance. The main conclusions of this paper are:Tourism Interpretation can significantly affect the importance of evaluation of residential buildings, commercial buildings, and the town overall style. Source of tourists and tourists on the ancient commercial city of the importance of tourism resources perceive a significant difference between the overall preservation of the ancient town and the rarity of the tourism resources and the ancient town of visibility or influence relative to the overall evaluation of the ancient town with tourists contact, and finally, supply some further protection and management recommendations accordingly for tourism development of the ancient commercial city. |