Research On Marketing Strategy Of Jiaxing Fuqiduo Temperature Control Bed

Beginning in 2000,China began to enter the aging society,It is estimated that by 2020,China's elderly population will reach 248 million,will account for about 17.7% of the total population.At the same time as China's economic strength,the improvement of people's living standards,People no longer meet the basic needs of basic necessities,but more concerned about health,So in health on the side of our life carrying one-third of sleep bedding,was pushed to an important position,Which makes the health-related health care industry in the country into a high-speed development period.In order to engage in the healthy development of enterprises in the warm industry,And regulate industry rules,While supporting the development of the national health industry,so that more people benefit,is the main purpose of this study and significance.This article selected Jiaxing Fuqiduo temperature control bed Co.,Ltd.,The purpose of this paper is to use the marketing strategy of 4P,analyze the external competitive environment and the internal and external resources of the company,and the status and trend of the development of the hot industry,and through the leadership of the industry with the warm industry Based on the comparative research of the company,this paper points out the marketing strategy of the company,analyzes the causes of the marketing strategy problems,and analyzes the necessity of using STP theory to re-market,select the target market,and market segmentation.Respectively,from product strategy,price strategy,channel strategy and promotion strategy and other four aspects of targeted solutions to the final development of effective marketing mix strategy: product strategy:focus on new product development,increase product category and the main product of the additional Value strategy: to develop a reasonable price strategy,the use of regional differences pricing and ladder pricing strategy;channel strategy: the use of online and offline combination,joined and direct collaborative development strategy;promotional strategy: to strengthen the company and product promotion Efforts,promotional content and promotionalforms of diversification,focusing on the spread of corporate culture.