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Study For Marketing Strategy And Solution Of The Foreign-invested Fuse Company In China

Posted on:2008-02-28Degree:MasterType:Thesis
Country:ChinaCandidate:X ChenFull Text:PDF
GTID:2189360215481553Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Marketing strategy is the important component of enterprise stratagem. The constitution and the implementation of the marketing strategy is the whole process of the market management, It plays a important role in the enterprise stratagem, and definitely effect the success of the enterprise stratagem.Based on the material collection and market survey, the thesis analyzes some business cases theoretically and practically. It introduce the history development, status and characters of the China fuse market, and conclude the successful market strategy and solution what make the foreign-invested fuse company profitable in China market.With the study of value innovation marketing strategy, and the brand solution, cooperative competition solution, market human resource localization solution, sales channel solution and customer satisfaction solution, what ensure the successful implementation of the market strategy, It will be beneficial not only for the healthy development for the China fuse market but also for the improvements of the who fuse industry. The more important is to give the reference for Chinese company how to manage the business in China and international market, especially during the current globalizing time.
Keywords/Search Tags:Marketing strategy, Markets solution, value innovation, cooperative competition
PDF Full Text Request
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