Research On The Change Of Business Model Of Chain Supermarket

Under the background of the new normal economy,the competition of retail business is intensified based on consumption transformation and technology renewal.However,the dividend of e-commerce is coming to a bottom and the cost of acquiring customers surges.Ali,Tencent and JD have all been targeting entity retailers to "marry" with large entity retailers.However,the real retail industry is facing a problem of low net profit,Turnover,falling retail facilities,reduced traffic,rising housing and labor costs and other difficulties,Using network technology to expand online business.On the eve of the retail revolution,it is an inevitable choice to transform the business model around cost,efficiency and experience.In this paper,the literature review method is used to review and summarize the domestic and foreign theories on the business model,business model elements and business model innovation.Using the case analysis method,through dissecting the existing business model of Bozhou local chain supermarket,Golden hualian Supermarket Existing problems,put forward a new business model change design,enrich the practice of business model case.This thesis consists of six parts: the first part is the introduction,including the research background and significance,research methods and ideas;The second part is literature review,domestic and foreign business models and other related theories.The third part is the current situation of the golden hualian supermarket business model,and mainly analyzes the problems existing in the business model of golden hualian supermarket.The fourth part is the golden hualian supermarket business model change design;The fifth part is the guarantee measure of the business model change of golden hualian supermarket;The sixth part is summarized,including the research conclusion,research deficiency and prospect of this thesis.The innovation of this paper lies in the reform plan of Golden Hualian Supermarket,which not only has strong operability,but also provides a reference scheme for the reform of other supermarket chains.