Based On Qingdao Hualian Supermarket Dominant O2O Platform Integration Planning Research

Sustained and rapid development of national economy, consumption stable growth and the economic growth mode under the environment of speed up the shift towards consumption, further development of China’s retail industry tend to be more active,mergers and acquisitions, strengthening the regional advantage, innovation, improve service connotation, integration of channels and the development of electronic commerce has become a new active factors in the operation and development of traditional retailing, these factors under the condition of good macroeconomic environment, healthy and continuous development of China’s retail industry will become the important endogenous motivation, especially after the emergence of the Internet, the rapid development of electronic commerce, deep impact on the development of China ’s traditional retail speed and momentum, stepped into the field of electricity, are expected by electricity sector to further promote the development and expansion of the traditional retail enterprises. The super chain enterprise to realize electricity shock after the influence of traditional retail, will participate in the competition of the online sales market, some new way of online retailing will get rapid development.New business model and enterprise in the business environment change and the development of the technology progress, conveniently, must be eliminated some conflicts with the traditional enterprise. With the popularity of the development and application of Internet technology, makes some well-known electric business enterprise fast development, such as alibaba, vancl, jingdong mall and so on, has been in constant competition between them, also produced a certain cooperation, through the competition and cooperation, constantly growing, will other backward technology,backward production capacity of small electric business enterprise knocked out,positive has given rise to the emergence of new electric business model of B2 C derivation for the development of O2 O mode now has just started, but have not yet received effective development opportunity, electricity O2 O mode when used in conjunction with combined by business super retail, will make the traditional businesssuper retail enterprises to reduce operating costs, improve work efficiency, to raise their shopping experience. At present, the commercial contact by the super retail O2 O cooperation, there are two development models, one is the self-built O2 O network platform, rt mart, wal-mart, for example; 2 it is with other B2 C, C2 C electronic business platform for cooperation, such as convenient Tang Jiu, getting good supermarkets. More supermarket chains and other decision makers are intertwined,especially in the lower-tier cities large shopping supermarket, hesitating, unable to make up his mind to go which way.According to the practical problems, combined with the actual working condition of the individual, for a long period of time investigation and study, through the SWOT analysis and practical investigation, based on the hualian supermarket dominant O2 O platform integration strategy, is unable to determine which is the right of the road of O2 O large and medium-sized supermarket chain integration in a general platform of O2 O, through this platform, the supermarkets to subject can share customer resources on the platform, and consumers can be more convenient on the platform for selective shopping, including the choice of commodity price comparison, service contrast,choice of kinds of comparison and so on.O2O platform integration platform, mainly for this online store is very suitable for business super retail, offline store industry, because is the essence of integration platform, platform type electronic electricity is by providing a complete industry chain integration services to businesses and consumers, so the platform operation is around the integration of various resources, a variety of services to achieve win-win business model. More than 600 small and medium-sized cities throughout China, a large scale of chain supermarket shopping alone nearly thousands of suppliers of super retail electricity, of development and the future of many supermarket chain enterprise if their is king, each built mountains, into the financial and material resources is considerable, as the emperor built the Great Wall, so it is very necessary integration in a general O2 O platform, consumers on the shopping website, only can realize the nearby shopping, fast moving objects or the convenience of home delivery.The marketing strategyIn this article, through exploring the domestic super O2 O platform integrating foreign successful experience, analyze the Qingdao hualian supermarket leading business super O2 O platform integration condition and facing the marketing environment, based on Qingdao hualian super O2 O platform integrating strategic planning dominant dealer. In order to hualian supermarket development guidance,promoting the comprehensive competitiveness of Qingdao hualian supermarket, at the same time also has the strong development of other kind for reference.