The Effect Of Mobile Payment And Perceived Value On Consumers' Purchase Intention

In 2017,the two major third-party mobile payment platforms in China launched their own subsidy methods respectively.The competition between them also popularized the mobile payments.China's mobile payment start to develop by leaps and bounds.With the rapid development of Internet and mobile phones,mobile payment plays a vital role in daily life.Some major mobile payment platforms start to pay attention to help consumers be more accustomed to the use of mobile payment and use it more frequently,so as to open up a brand-new field of payment.Therefore,it is of great importance to research into the impact of mobile payment on consumers' purchase intentions.Based on the characteristics of mobile payment,the theory of perceived value,and the technology acceptance model,this article makes a research into the consumer's intention to mobile payment,so as to help operators to change their way of thinking,arrange the business accordingly and accurately and guide businesses and companies to adapt to new changes,and better serve consumers.Based on the organization and review of the previous literature and research model.This thesis put forward the hypothesis and designed the corresponding questionnaire.The thesis defines the relevant variables and corresponding measuring items.With the help of in-depth interview and results of pretest,I use the statistical analysis software of SPSS22.0 and AMOS20.0 to analyze the statistics of questionnaires.The questionnaires are analyzed for its reliability and validity.Combing with testing of the structural equation model.The results are showed as following: The consumer purchasing behavior intentions are highly influenced by convenience,safety,and externalities of mobile payments;Perceived ease of use,perceived usefulness,perceived compatibility,and perceived risk influence consumers' purchase behaviors in different ways;Some features of mobile payments significantly influence perceived value.