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Research On User's Acceptance Behavior On Mobile Payment

Posted on:2010-09-19Degree:MasterType:Thesis
Country:ChinaCandidate:Q Y GuoFull Text:PDF
GTID:2189360278465727Subject:Management Science and Engineering
Abstract/Summary:PDF Full Text Request
Mobile payment refers to the process of purchasing practical or non-practical goods, services. Purchasers use mobile terminals such as the cell phone, PDA, mobile POS to exchange data information with the financial network through mobile network, in order to achieve the transfer of funds. Mobile payment belongs to the scope of electronic payment and network payment, and it is the business update and development on their basis. Compared with the highly developed countries such as Europe, Japan and South Korea,, China's mobile payment is still in the initial stage which is far from universal. At present, as a new technology and business, mobile payment have not accepted and used by the general consumers.DaviS (1989) thinks that when the use barrier of new information technology is eliminated, user's usage intention of the information technology will become the key to success. Why the users are not willing to use the mobile payment? What are the key factors that affect the usage intention? How to develop the mobile payment business based on consumers' characteristic and needs? All the questions above have very significant research value.From the consumer perspective, the paper combined the Unified Theory of Acceptance and Use of Technology (UTAUT) with Perceived Risk theory to build analysis model, in order to find out the key factors that affect users' acceptance and usage of mobile payment. We collected 249 pieces of questionnaires, and use 200 pieces of them to carry out the demonstration analysis. The conclusion is that the factors which affect the consumers' usage in terms of extent are Behavior Intention, Facilitating Condition, Performance Expectancy, Effort Expectancy, Social Influence and Perceived Risk, and it is proved that the influences are all significant.
Keywords/Search Tags:mobile payment, UTAUT model, perceived risk theory, consumer behavior
PDF Full Text Request
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